Off the court
A studio desk, a podcast,
a magazine, seven brands
From the Suns booth to a USA Network studio
Her first broadcasting work was local. In December 2022, while she was a Mercury player, the Phoenix Suns announced her as a guest analyst on their broadcast team for the 2022–23 NBA season, contributing to pregame, halftime and postgame coverage. Her debut was set for 17 December 2022.
On 7 April 2026 she announced, and on 8 April it was reported, that she had joined USA Network's WNBA studio coverage for the 2026 season, working alongside Sue Bird. The network's own post called her an athlete contributor; USA Today described her as a contributor and studio analyst. She made her on-air debut on 17 June 2026, on the network's Liberty–Sky and Aces–Mercury doubleheader, and has continued playing throughout.
Her podcast: from Show Me Something to No Hesitation
Yes, she has a podcast. Since 10 September 2026 it has been No Hesitation, a basketball show she co-hosts with the trainer Drew Hanlen under The Volume, covering the WNBA and NBA. Announcing it, she said the two “could talk basketball all day.”
Her first show was Show Me Something, co-hosted with West Wilson, a friend since high school in Columbia. It launched under a deal with Colin Cowherd's The Volume announced in late July 2025, with a first episode on 28 July 2025; listings credit it to iHeartPodcasts and The Volume. It stopped releasing episodes after late June 2026. Front Office Sports reported that its one-year deal had expired and that a more basketball-focused show had been planned for months; its channels were rebranded under the new name. No reason beyond that is stated here.
In October 2026 the show was where she answered an Athletic column arguing Indiana should move on from her — what the column said and how she replied.
The show is also where she has said the most about her own year. Her account of the one-year 2026 deal she signed with Indiana came from an episode of the podcast, as did her account of the Swimsuit shoot.
Seven brands in thirteen months
The run began in July 2025 with Arby's, whose collaboration produced a viral crop-top launch. In November 2025 the Boston Beer Company named her the first athlete partner of its hard-tea brand Sun Cruiser. Quest Nutrition followed in March 2026, alongside a Marriott Bonvoy podcast and video series built around that month's NCAA tournament.
European Wax Center came in May 2026. In July 2026 adidas released a player-exclusive colourway of its Crazy Energy shoe carrying her name. The coconut-water brand Once Upon A Coconut announced the seventh partnership on 17 August 2026. None of the announcements gives a figure. The line between this work and her basketball salary is drawn on the contract page.
Sports Illustrated Swimsuit
She was one of three athletes making Swimsuit debuts in the 2026 issue. Her feature and the wider coverage appeared on 13 May 2026, after an April announcement. The shoot, the credits and her own comments are on the Swimsuit page.
Sources: Phoenix Suns announcement — Cunningham joins the Suns broadcast team as a guest analyst (15 December 2022); USA Today — Cunningham joins USA Network as WNBA contributor and studio analyst (8 April 2026); The Athletic — Cunningham joins WNBA studio coverage (8 April 2026); USA Today — Cunningham's USA Network WNBA studio debut (17 June 2026); ESPN — Cunningham signs podcast deal with Colin Cowherd's The Volume (July 2025); Show Me Something podcast listing — hosts and production credits (iHeartPodcasts and The Volume); IndyStar — Cunningham's 2026 contract; USA Today — Cunningham makes SI Swimsuit debut (13 May 2026); SI Swimsuit — Cunningham's debut; Sports Business Journal — Cunningham teams up with Arby's (30 July 2025); Boston Beer Company newsroom — Sun Cruiser taps Sophie Cunningham as first athlete partner (10 November 2025); The Simply Good Foods Company — Quest Nutrition teams up with Sophie Cunningham (4 March 2026); Just Women's Sports — Cunningham's Marriott Bonvoy March Madness podcast series (March 2026); Sporting News — Cunningham announces European Wax Center partnership (6 May 2026); adidas.com — Crazy Energy Sophie Cunningham basketball shoes (product page, July 2026); PR Newswire — Once Upon A Coconut partners with Sophie Cunningham (17 August 2026). Checked 8 September 2026. Podcast change added 3 October 2026: Front Office Sports — Cunningham launches No Hesitation with Drew Hanlen (10 September 2026).